About Effecorta:

Our experience for a new way to consume.


Effecorta, since 2009, Zero-Waste shops in Italy: Capannori, Milano, Padova, Bologna.

In just some years we reached three point of the Effecorta Shop Network in Italy, strictly Zero-Waste and sustainable shops

The business idea, base elements:

  • No packaging;
  • Local products - known producers;
  • Good products - Quality and effectiveness;
  • Right amount – no quantity imposition;
  • The problem of waste is of all - Increasing sensitivity;
  • Statistics: growing by 20% the purchase of organic products

The company:

  • Effecorta is a cooperative of people;
  • Private Investment;
  • Financing from banking system and small start-up;
  • Common vision with the territory. A context already prepared to change (waste door to door, milk, etc.);
  • Bulk milk was the element from which we departed for a business plan.

Products are inside of 70 km 90% of Effecorta products are inside of 70 km.


  • In three years, 36000 bottles sold;
  • 21500 retrieved (60%);
  • Recovered nearly 500kg, about 4300 euro saved
  • 30000 Small bags of cotton sold, 0 plastic bags or similar
  • We started with 30% of bottles recovered in 2009,

Effecorta network:

  • 3 points in Italy open in 3 years;
  • Possibility of a European network;
  • Know how to enable local producers and communicate effectively.